The athletic apparel company said it would be discontinuing Endomondo by the year's end, but that 'the MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a crucial element of Under Armour's digital strategy' and will be maintained.

The selloff comes roughly three years after MyFitnessPal's founders, Mike and Albert Lee, departed from their positions at Under Armour as chief digital officer and SVP of digital product, respectively.Ĭoinciding with the announcement is word on Endomondo and MapMyFitness, the two other connected fitness platforms Under Armour shelled out for within the last decade.

The deal is set to officially close in the fourth quarter, and its value is inclusive of potential earn-out payments. With such a large database and a long experience in the fitness industry, MyFitnessPal seems to have a great reputation among its users.Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million – a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. So if you are careful with what you enter, and you should be since you are tracking your food, then there should be no major issues in using this app. My only warning would be to carefully monitor the calories/nutritional information members add.” It’s best summed up by this user: “Again, for a free app, it does the job. However, these main complaints aside, there were still many satisfied users. The app’s recent changes to the free version have pushed away some customers, with an increase in ads and some features being taken away from the free version. The only thing is that the items are loaded mostly by other users and it’s better to check the information given about calories in them.” Here’s what one user wrote about that: “I’ve installed this app some time ago and I can really recommend it to those who want to control your meals and provide a healthy life. That’s to say that some people didn’t correctly add food to the public database meaning that their measurements could lead others astray if they weren’t careful. Other reviewers mentioned that the app was great but that the people on it weren’t. During this time I lost 11 lbs,” wrote one customer on the App Store. The database for foods is great and I up until recently just used the free version. “I started using this app seriously in mid-July.

Myfitnesspal sale